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Capturing the Magic Behind Houston’s Best Cookies

Project Type

Film & Edit

Date

August 2025

Link

Sweet Em's Cookies Instagram

With humble beginnings in her kitchen, Emily has grown to be wildly successful with her local cookie business in Houston, Texas. She's gained millions of views on her videos from posting daily. It's crucial she stays on brand and connects with her audience.

Brief: Film and edit (1) a video showing her personality, (2) trending videos that have proven to go viral, and (3) show more behind-the-scenes to connect with her audience.